True to the motto “East Meets West”, also this year there will be two focus countries, one from the east – Hungary – and one from the west – Sweden.

Since at least the worldwide sucess of ABBA Sweden is seen as one of the most successful nations when it comes to pop music. We are more than happy to experience the latest and most exciting acts live at Waves Vienna and to get the chance to exchange with important swedish music professionals and discuss the formula of success of swedish pop music.

The second focus country Hungary is very connected to Austria, not only geographically but also culturally and historically. A lot of representatives of the hungarian music business have already been much respected guests at Waves Vienna. This year’s focus opens the opportunity to strenghten this relationship and get to know the music scene of our neighbours even better! Hungary offers a very lively and young music scene and a diverse festival landscape, with of course the biggest hungarian festival Sziget.

Waves Vienna 2019 will provide a focus on acts from these countries in the live programme. The Waves Vienna Music Conference will furthermore devote a part of its programme to the respective music markets and scenes of these two countries.